About Us
Life doesn't wait for laundry day.
And neither do we. We've all been there.
It's 7am. You're running late. The outfit you want to wear smells a little lived in, or it's creased from sitting on the chair, being packed in a suitcase, or pulled straight from the laundry basket.
You could throw it in the wash. You could iron it. But who has time for that? And if you're travelling or on the go, finding an iron isn't always an option.
That was us.
We were constantly washing clothes that weren't actually dirty or wasting time ironing out creases that came back the moment we sat down. There had to be an easier way.
Then we thought about dry shampoo.
It changed the way we looked after our hair, making it easy to refresh between washes. So why wasn't there something that did the same for clothes?
That's how nueday was born.
Our Dry Wash Spray helps reduce odours, relax wrinkles and refresh your clothes in minutes. Whether you're giving yesterday's outfit another wear, freshening up before heading out, or smoothing creases after travelling, nueday makes getting dressed one less thing to think about.
Just spray, smooth the fabric with your hands, hang for a few minutes, and you're good to go.
Because life doesn't wait for laundry day, and your wardrobe shouldn't have to either.
How did nueday. start?
From co-workers to co-founders. Brittney hired Jemma to work alongside a Shark Tank judge. Little did she know, she was hiring her future business partner.
Working around entrepreneurs, it was only a matter of time before the bug caught us too. Our lunch breaks quickly turned into brainstorming sessions.
The lightbulb moment came while we were getting ready for a night out. The outfit we wanted to wear was sitting at the bottom of the laundry basket. If there's dry shampoo for your hair, why not something like it for your clothes?
So we went all in. We spent over a year perfecting the formula and finding a bottle we were proud of. Now your clothes can smell like a nueday, not like yesterday.
